Website development for an investment firm.

A refined digital presence to clearly articulate strategic positioning, investment focus, and long-term vision.

Based in Atlanta, o15 Capital Partners is an alternatives investment firm that provides growth capital to undercapitalized lower middle market businesses and communities in the Healthcare, Education, and Business Services industries.

CHALLENGE

As the firm continued to grow, o15 Capital Partners sought a digital presence that more clearly reflected its strategic positioning, investment focus, and long-term vision. The website needed to communicate with clarity and purpose, while allowing flexibility as the firm and its portfolio evolved.

SOLUTION

o15 Capital Partners partnered with Inform Solutions to design and launch a new website that clearly articulated the firm’s positioning, investment priorities, and portfolio. The engagement also included structuring and refining existing brand elements into a more cohesive and usable framework to support consistent application across the website and future communications.

RESULTS

o15 Capital Partners launched a clear, professional website supported by a structured brand and messaging foundation that improved clarity and consistency while providing a flexible platform for ongoing growth.

HIGHLIGHTS

• Website launch for an alternatives investment firm

• Clear articulation of positioning and investment focus

• Structured brand and messaging foundation

• Consistent, flexible platform for growth