Brand foundation & launch communications for a healthcare services platform.

Naming, brand development, and website launch for a parent company supporting mobile diagnostic providers.

Integrated Diagnostic Services (IDS) is the parent company to a network of mobile diagnostic providers. Backed by private equity firm HCAP Partners, IDS provides capital, operational expertise, and scalable infrastructure to help local diagnostic providers grow, thrive, and continue serving their communities with excellence.

CHALLENGE

The IDS and HCAP founding team needed a credible, professional brand that could unify a network of independent providers while signaling operational strength, scalability, and trust to healthcare partners and potential acquisition targets.

SOLUTION

Inform Solutions supported IDS with brand foundation development, including naming guidance, brand positioning, messaging, and visual identity. This work extended into website development and core launch communications designed to clearly articulate IDS’s role, value, and growth strategy.

Following launch, Inform Solutions also supported communications related to subsequent IDS acquisitions, ensuring brand consistency and clarity as the organization expanded.

RESULTS

IDS launched with a clear and cohesive brand that supported both market credibility and acquisition strategy. The foundation established enabled consistent communications as the organization grew its network of mobile diagnostic providers.

HIGHLIGHTS

• Brand foundation and naming support for a healthcare services platform

• Brand positioning, messaging, and visual identity development

• Website design and development for organizational launch

• Core launch communications articulating strategy and value

• Acquisition announcement communications and brand integration support

• Ongoing partnership supporting growth and expansion