EMPOWERING INNOVATORS

Strategic Brand Foundations for Growth

We partner with investors and operators to align brand, business, and go-to-market strategy. From rebrands and product launches to go-to-market plans and acquisition integration, we help companies show up with clarity, credibility, and impact.

Who We Serve

  • Startups Preparing to Launch or Raise

    Early-stage and growth companies refining their brand ahead of go-to-market, fundraising, or product rollout

  • High-Growth Companies in Transition

    Companies navigating brand shifts—rebrands, new offerings, market expansion, or acquisition integration

  • Investment Firms & Capital Partners

    Investors looking to increase brand value across their portfolio and share their impact through clear thought leadership

What We Do

  • Establish Strategic, Aligned Brand Foundations

  • Craft Messaging that Builds Investor & Market Confidence

  • Design Visual Systems that Drive Recognition and Growth

  • Build GTM Assets and Templates for Scalable Execution

“Keep communications plain and simple—say what you do and do what you say, consistently.”

Source: World Economic Forum

The Process

1. Align

We align your brand strategy with investor goals, market expectations, and your business roadmap—setting a foundation that drives growth and builds enterprise value..

2. Build

We craft a clear, compelling identity and message architecture that scales—from digital platforms to product rollouts to acquisition announcements.

3. Communicate

We prepare your team with tools, templates, and strategic assets to communicate consistently with investors, customers, partners, and press.

Triangle diagram showing the three steps of the process: Align, Build, and Communicate.

Our Clients

  • Chordline Health

    "Consistently provides us with great counsel, thoughtful options for us to consider, and top-shelf results. "

    — Deborah Keller, RN, CMCN, CCM, CPHQ
    Chief Executive Officer

  • HCAP Partners

    “A valuable extension of the HCAP team and various of our portfolio companies for over ten years, providing services ranging from branding, visual design, and business reporting, to press releases and fundraising pitch decks.”

    — Tim Bubnack
    HCAP Partners Managing Partner

  • “Not only is she a joy to work with, but she’s professional and amazingly creative! She is a great collaborator and offers practical solutions to your creative needs.”

    — Carol J. Geffner Ph.D.,
    Professor of Practice of Governance, Director
    Executive Master of Leadership
    USC Sol Price School of Public Policy

  • DesignIntelligence

    “Thank you for your professional contribution to the [University] Report. Because of your talents and commitment to the project we were able to deliver a high quality designed and written report on time to our client – exactly our goal!”

    — DesignIntelligence

  • Parsley

    “I’m always super happy with Heidi’s work — the quality and the insight, as well as the speed and responsiveness!”

    — Hava Volterra
    Parsley Co-Founder & CEO

  • Zymergen

    “Super helpful in shaping our messaging to a broad audience.”

    — Richard Pieters
    President Products at Zymergen