Brand communications & collateral for a media technology company.

Sales, marketing, and press materials supporting growth and market visibility.

Thought Development Corp is the premier developer of workflow systems for the media promotions industry. The company’s flagship product, ON-AIR Pro™ is designed to flexibly manage the complete on-air promotion process, as well as the changing requirements of off-air and digital promotion.

CHALLENGE

Thought Development recognized the importance of effectively conveying their expertise to key players in the industry. They required sales and marketing collateral that would resonate with creative teams, who would be the users of their software, as well as address the concerns of technical teams responsible for implementing the software. Additionally, they needed assistance with press announcements and conference materials to establish and reinforce their reputation.

SOLUTION

Inform Solutions partnered with Thought Development to provide a range of services. We created visually compelling materials that highlighted Thought Development's deep industry experience, effectively addressing the needs of both creative teams and technical teams. The collateral showcased the features and benefits of ON-AIR Pro™, positioning it as a valuable solution in media promotions. Press announcements were crafted to communicate the latest developments, product enhancements, and industry partnerships. In addition, conference materials were designed to effectively convey the company's expertise and showcase the capabilities of ON-AIR Pro™. These materials played a crucial role in engaging industry professionals and establishing Thought Development as a trusted authority in media workflow systems.

RESULTS

Thought Development's partnership with Inform Solutions contributed to its reputation, increased market presence, and business growth in the competitive landscape of media promotions.

HIGHLIGHTS

• Enhanced industry reputation

• Increased market presence