
Helping early‑stage companies prepare for growth & investment.
From rebrands and product launches to acquisition integration, we help companies show up with clarity, credibility, and impact.
A partner to funders & operators.
-
Investment Firms & Capital Partners
Investors looking to increase value and derisk investments across their portfolio.
-
Startups Preparing to Launch or Raise
Early-stage companies refining their brand ahead of go-to-market, fundraising, or product rollout.
-
High-Growth Companies in Transition
Companies navigating rebrands, new offerings, market expansion, or acquisition integration.
Messaging, strategy & design for growth.
We help shape brand and go-to-market strategies that support funding, growth, and acquisition. We're dedicated to simplifying the path forward for companies breaking new ground while aligning brand strategy with business objectives and stakeholder priorities.
-
Establish Strategic, Aligned Brand Foundations
-
Craft Messaging that Builds Investor & Market Confidence
-
Design Visual Systems that Drive Recognition and Growth
-
Build GTM Assets and Templates for Scalable Execution
Trusted by investors & growing companies.
-
"Consistently provides us with great counsel, thoughtful options for us to consider, and top-shelf results. "
— Deborah Keller, RN, CMCN, CCM, CPHQ
Chief Executive Officer -
“A valuable extension of the HCAP team and various of our portfolio companies for over ten years, providing services ranging from branding, visual design, and business reporting, to press releases and fundraising pitch decks.”
— Tim Bubnack
HCAP Partners Managing Partner -
“Not only is she a joy to work with, but she’s professional and amazingly creative! She is a great collaborator and offers practical solutions to your creative needs.”
— Carol J. Geffner Ph.D.,
Professor of Practice of Governance, Director
Executive Master of Leadership
USC Sol Price School of Public Policy -
“Thank you for your professional contribution to the [University] Report. Because of your talents and commitment to the project we were able to deliver a high quality designed and written report on time to our client – exactly our goal!”
— DesignIntelligence
-
“I’m always super happy with Heidi’s work — the quality and the insight, as well as the speed and responsiveness!”
— Hava Volterra
Parsley Co-Founder & CEO -
“Super helpful in shaping our messaging to a broad audience.”
— Richard Pieters
President Products at Zymergen