Form & function aligned for market readiness and strategic impact.
Clear, cohesive communications and design that move ideas to market.
A partner to investors, founders, and operators.
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Investors & Capital Partners
Investors seeking clear, consistent communications that strengthen positioning, support portfolio growth, and reduce risk.
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Startups Preparing to Launch or Raise
Companies refining their brand and communications in advance of go-to-market, fundraising, or product rollout.
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High-Growth Companies
Teams navigating rebrands, new offerings, expansion, or post-acquisition integration who need aligned, strategic support.
Aligned strategy, messaging, and design for growth.
We simplify the path forward for companies breaking new ground by aligning brand strategy with business objectives and stakeholder needs.
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Establish aligned, strategic brand foundations.
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Craft clear messaging that builds investor and market confidence.
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Design visual systems that drive recognition and growth.
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Build communication assets & templates for scalable execution.
Trusted by the people building and backing what’s next.
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"Consistently provides us with great counsel, thoughtful options for us to consider, and top-shelf results. "
— Deborah Keller, RN, CMCN, CCM, CPHQ
Chief Executive Officer -

“A valuable extension of the HCAP team and various of our portfolio companies for over ten years, providing services ranging from branding, visual design, and business reporting, to press releases and fundraising pitch decks.”
— Tim Bubnack
HCAP Partners Managing Partner -

“Not only is she a joy to work with, but she’s professional and amazingly creative! She is a great collaborator and offers practical solutions to your creative needs.”
— Carol J. Geffner Ph.D.,
Professor of Practice of Governance, Director
Executive Master of Leadership
USC Sol Price School of Public Policy -

“Thank you for your professional contribution to the [University] Report. Because of your talents and commitment to the project we were able to deliver a high quality designed and written report on time to our client – exactly our goal!”
— DesignIntelligence
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“I’m always super happy with Heidi’s work — the quality and the insight, as well as the speed and responsiveness!”
— Hava Volterra
Parsley Co-Founder & CEO -

“Super helpful in shaping our messaging to a broad audience.”
— Richard Pieters
President Products at Zymergen